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To respect our Client's policies, I am limited in the display and discussion of this work publicly and can only write about limited project and product details.
Case Study: Coca-Cola Plus One App Redesign
Designing an inclusive loyalty experience that deepens brand connection
Role
Senior Product Designer • Lead Accessibility Designer
Duration
2022-PResent
Overview
We partnered with Coca-Cola to evolve it from a static brand hub into a mobile-first loyalty platform. The goal was to build a personalized experience that encouraged users to explore and engage with multiple Coca-Cola brands while embedding accessibility and inclusivity into the product's foundation,
My Role
I led the product design effort within a cross-functional agile squad, working alongside UX and UI designers, developers, product managers, and client stakeholders. My responsibilities included:
Leading the design team and managing alignment with stakeholders
Collaborating with developers to ensure technical feasibility
Driving design decisions from discovery through delivery
Leading accessibility compliance efforts (WCAG 2.2) across all user flows
Product Discovery Process
We followed a structured discovery phase to understand user needs, technical limitations, and business objectives. Key activities included:
Stakeholder interviews to align on goals and constraints
User research and behavioral analysis to identify pain points
Competitive benchmarking to understand market expectations
Design ideation and co-creation workshops with internal teams
Usability testing to validate concepts early and often
A pivotal moment came when we needed to simplify the loyalty interface. The initial concept was compelling but technically over-complex. Working closely with engineers, we streamlined the design into a more scalable and user-friendly solution that still met business goals.
Accessibility Leadership
As the Lead Accessibility Designer, I ensured
All designs complied with WCAG 2.2 standards
Accessibility specs and annotations were delivered to developers
The team was prepared for audit sessions with complete assets
We resolved 93 accessibility issues across platforms before launch
Results & Impact
The redesigned app launched successfully and delivered strong results:
+30% increase in user engagement
+25% boost in user satisfaction
78% accessibility audit pass rate across platforms
93 accessibility issues resolved
Unified multi-brand loyalty experience
Beyond the numbers, the project helped shift Coca-Cola’s internal mindset around accessibility and digital loyalty. The new platform became a reference model for future initiatives.
Outcomes
Early developer involvement is key to building feasible and scalable designs
Inclusive design isn’t a layer—it’s a core part of the process
Strong collaboration and shared ownership drive better outcomes
“ArcTouch helped us reimagine the Coca-Cola digital experience with the new +One app — bolstering our commitment to accessibility and inclusivity.”
— Hannah Arner, Sr. Manager of Digital Consumer Experience, The Coca-Cola Company